LIVE EVENTS & EXECUTION
I plan and execute live and virtual events from concept through delivery, managing logistics, run-of-show, on-site coordination, and post-event storytelling.
Heritage Tour | Lands’ End
Led on-site execution and customer engagement for a national brand tour combining immersive experiences with digital storytelling. Responsibilities included logistics, setup and teardown, on-site communications, and visual content capture for post-event use.
MISSION COMMUNICATIONS
Financial Literacy Webinar Series | Community Credit Union of Florida
3,200+ participants engaged annually, 45% year-over-year attendance growth, 50+ live and virtual events delivered each year
Design and lead a comprehensive financial education program translating complex financial topics into clear, audience-ready learning experiences. Program combines live instruction, digital content, and reusable educational assets to support long-term community impact in a compliance-sensitive environment.
EXECUTIVE & STAKEHOLDER SUPPORT
Weather Channel Partnership | Lands’ End
I support organizational leaders by ensuring messaging is clear, audience-appropriate, and aligned with strategic priorities. My role often involves translating complex information, coordinating visibility, and maintaining message discipline in high-exposure settings.
Provided communications support and execution for a national partnership operating at multi-billion-dollar brand scale. Coordinated messaging, timing, and earned media amplification to support public visibility and credibility.
18.8B earned media impressions supported | 25% year-over-year outerwear sales growth |Highest single-day sales in company history.
Oprah’s Favorite Things | Lands’ End
Supported communications and earned media efforts tied to high-visibility national coverage. Coordinated messaging and content to align brand presence with a widely trusted and influential media platform.
490 national media placements | 40% lift in outerwear sales (2017)| 1B press impressions across campaign years
CAMPAIGNS & PROGRAMS
Integrated Campaigns with Measurable Outcomes
I’m best at aligning storytelling, outreach, and execution across digital, live, and earned channels. Each campaign is grounded in performance measurement and designed to scale responsibly.
National Swimsuit Day | Lands’ End
Performed +181% to forecast | Generated $3.8M above plan
Directed a multi-year national campaign integrating PR, digital content, and promotional storytelling. Built a repeatable structure that delivered consistent year-over-year results.
National Dog Day | Lands’ End
My very first campaign pitch that led an emotionally driven, social-first efforts engaging a highly motivated audience segment while driving measurable category growth.
45% year-over-year pet category sales growth | 2,500+ new customers engaged
I lead
communications and public-facing initiatives that translate complex work into clear, credible narratives. My experience spans live events, executive support, community engagement, and multi-channel storytelling — delivered in fast-moving, high-visibility environments where accuracy, coordination, and follow-through matter.
Strategic Communications for Public Trust, Engagement, and Execution
1B+
PR Impressions
10
years of experience
